Actually, email is still consumers’ preferred method for being contacted by brands: Emails are easily accessible but they're less intrusive than mobile notifications, phone calls and texts. That said, consumers are increasingly demanding a personalized experience. Essentially, the more relevant and interesting the content, the more engaged your subscribers will be.

Yes and no - it depends a lot on the industry, the content and most importantly, the recipient. A number of studies show results can vary greatly depending business and the behaviour of its customers. Test what works best for your business and, if it's practical, segment and send fewer or more emails based on the frequency selected by the subscriber.

Text messaging and other instant messaging channels are very popular with Millennials. However, when it comes to communication from brands, email is still #1 with all age groups, including Millennials. In fact, according to a 2019 Adestra study, 77.8 percent of 19–34 year olds say they prefer being contacted by email.

As you continue to engage with your prospects and customers during the shutdown and beyond, keep email in your communication mix. Keep it engaging, test what works best and learn what you can about your subscribers along the way.

To find out more about improving your email marketing strategy, contact us today.